In the previous post, we already discussed the origins of the bandana and how it was used in the past. You can find the previous post here.
In this post, we shall discuss how the bandanas were used since the 1930s.
Bandanas as marketing and advertising messages
Widely used as souvenirs, they conveyed the excitement of world fairs; commemorated anniversaries such as the Declaration of Independence; & acted as records of both the landscape & legendary characters of the Wild West.
Branding showed in this bandana of Gene Autry's
ranch in the 1930s.
Proving popular in the advertising world too, bandanas publicised comics & radio shows, other examples being airlines & ocean liners.
Films such as The “Wizard of Oz”,...
Bandana is originated from the Hindi 'bāṅdhnū' and in Urdu 'bāndhnū' meaning a tied, bound cloth.
If you considered Bandanas a passing fancy in the fashion or popularity stakes, think again. They have actually been around for well over 200 years in many guises. You can learn more about their past here. Bandanas certainly have a longer history than most people might expect. In the US they were born out of the struggle for independence. This was actually down to George Washington’s wife, Martha.
Bandanas as a tool for political struggle.
In 1775, when travelling north to join her husband for Christmas – he was commanding the Continental Army at the time, Martha visited Joseph & Esther Reed in Philadelphia. Whilst there she met with John Hewson, a printmaker...
What is a bandana?
A bandana (sometimes spelt as bandanna), in its purest form, is nothing more than a square or rectangular piece of cloth that can serve more than a handful of purposes in the wilderness. Most bandanas are made of 100% cotton or poly-cotton, which has the ability to absorb moisture and sweat. These headgear clothes come in a couple of different sizes, but most options are anywhere from 20 inches to 25 inches in length and width.
Then you also have the elasticized microfiber gaiters – the bandana buffs. Buffs are essentially tubular bandanas that are made of polyester microfiber blend and more geared towards providing a secure cover to the neck, mouth or head, depending upon how one they are worn....